Economics and Business Strategy

Code: ENP 191

Type: Elective

Credits/Course (number of hours): 10/150

Content

• Neoclassical microeconomics: consumer demand theory, production theory, and cost of production theory; profit maximisation; market structure and competition.
• The behavioural theory of the firm.
• Transaction costs theory, agency theory, and organisational forms.
• Property rights theory.
• Resource-based/dynamic capabilities.
• Entrepreneurship and theory of firms.